Business AI is a newly emerging and exciting field that integrates Artificial Intelligence (AI) into core business strategies, focusing on enhancing operational efficiency, decision-making, and market performance. It goes beyond traditional AI's technical metrics, aiming to boost revenue, customer satisfaction, and competitive advantage. This approach embeds AI into the organisational culture and strategic planning, measuring success by its tangible impact on business outcomes and customer experiences.
Our Vision
Our vision is to be a ferociously curious, bold and courageous global leader in Business AI research, innovation and education.
Our core values are diversity and inclusion. We believe that Business AI must be safe, accessible and serve all its stakeholders. It must be fair, reliable, trustworthy and easy for people to use and understand.
Our mission is to unlock the benefits of safe, responsible and equitable Business AI.
Our Research
We exist to address the grand challenges facing humanity. We focus on Business AI and People; Business AI Strategy and Innovation; Safe, Equitable and Responsible Business AI. We make a difference by reducing the risks of Business AI and unlocking its benefits.
The lab has more than 80 academic leaders across the entire UNSW Business School. We have world-leading expertise in economics, risk, insurance, management, governance, marketing, banking, finance, accounting, auditing, taxation, performance measures, information systems and technology management. We are also a friendly enabling gateway to the rest of UNSW's globally recognised knowledge and expertise.
How to Collaborate with Us
Business plays a critical role in our society. The UNSW Business AI Lab addresses the barriers, pain points, risks and challenges that industry, government, and civil society face in deploying Business AI.
We work with our partners to develop AI strategies that focus on transformation and generating new value. We work together to understand relevant AI capabilities, uncover and mitigate AI risks, and co-design safe and responsible AI innovations and new business models..
Professor Mary-Anne Williams
Michael J Crouch Chair in Innovation
Founder - UNSW Business AI Lab
