Business AI focuses on business value creation, capture and delivery; business performance; business outcomes and impact — not only algorithm performance.
Performance measures for Business AI are related to reputation, sustainability, brand equity, speed of customer adoption, sales and income, return on investment, expenses, regulatory costs, contractual costs, customer and user experience, and acceleration of new business plans.
Our vision is to become a global leader in Business AI research, innovation and education. Diversity and inclusion are our core values. We believe that Business AI must be accessible and serve everyone. It must be fair, responsible and trustworthy.
Our mission is to unlock the benefits of equitable and responsible Business AI.
We focus on addressing grand challenges facing humanity and business problems: Business AI and People; Business AI Strategy and Innovation; Equitable and Responsible Business AI. We make a difference by reducing the risks and unlocking the benefits of Business AI.
The lab has more than 60 leaders in the UNSW Business School. We have world-leading expertise in economics, risk, insurance, management, governance, marketing, banking, finance, accounting, auditing, taxation, performance measures, information systems and technology management. We are also a friendly gateway to the rest of UNSW's globally recognised knowledge and expertise.
Business plays a critical role in our society. The UNSW Business AI Lab addresses the barriers, pain points, risks and challenges that industry, government, and civil society face in deploying Business AI.
The UNSW Business AI Lab works with its partners to discover new business opportunities, overcome challenges to AI adoption and accelerate the next generation of leaders and entrepreneurs.
Professor Mary-Anne Williams
Michael J Crouch Chair in Innovation
Lead - UNSW Business AI Lab
Peter F. Drucker (1909-2005)
A pioneering leader in modern management and innovation
